Brand audit report is for Louis Vuitton

Abstract This discoloration study story is for Louis Vuitton. The purpose of doing this is to tax the smear paleness of Louis Vuitton, both from the customers and firms perspective. As the taint equity is establish on fire shuffling knowledge, (Keller, 2003) the trade name audit is carried out by a survey designed to cadence two components of grade knowledge; namely cross off awareness and brand image. In conclusion, it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They likewise see Louis Vuitton as a brand that represents quality, expensive and exclusive and is unique when compared to other brands such as Gucci. This result will hopefully be able to solidifying the strategic focal point for the Louis Vuitton brand. Introduction Louis Vuitton was formed in 1854, its earliest inventions included the idea of excogitation luggage that was savourless and could easily stack in railway carriages. 152 years later, Louis Vuitton is a well-known international fashion approximate and its company, LVMH Moët Hennessy - Louis Vuitton, believes it still stands for the highest quality products. With a broad range of products comprising of leather goods, ready-to-wear, shoes, watches, jewelry, textiles, writing instruments and accessories, Louis Vuitton have branded themselves as traditional withal innovative to capture its target pronounceet. Is what it believes in correct?

This report will attempt to measure the brand equity of Louis Vuitton, establish on Kellers brand knowledge example by conducting a brand audit. Methodology The Brand Inv entory: In conducting the brand inventory f! or Louis Vuitton, the brands website was closely examined. On the website the products were clearly listed, with most of the associated brand elements being displayed on the products. Secondly, an examination of a trade dent Louis Vuitton store completed the gathering of brand elements. This information enables an look of... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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