Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our address is to stick out complete collections to our retail customers on value in the well-nigh efficient and cost effective method possible sequence at the same snip trim markdown issues and stockout gross sales losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key hit the hay matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION straightaway ISSUES: The current problem is specifically relate to the difficulty that the telephoner is facing in balancing the align impartments we need to book against the risk associated with any inaccuracy in our lead forecasts. There has been greater difficulty in mat ching our affix with the consumer demand, this issue is worsen by the fact that our cycle time from Product traffic pattern to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade salute in March 1993.

I give way been give the task of figuring out the correct target quantities and manufacturing arising for this upcoming selling season. I need to commit to the sign order occupation of 10,000 units by November 1992. The second production early(a) of 10,000 u nits can be placed after the Las Vegas expr! essive look show in March 1993. After the Las Vegas show, we will hook on for authoritative about 80% of our retailers orders. The mobile issues we are having are caused by a number of arbitrary issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE digest general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is accredited after the Las Vegas show ...If you want to get a grievous essay, order it on our website: OrderCustomPaper.com

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