Consumer Behavior Final Campaign Essay Example | Topics and Well Written Essays - 2000 words

Consumer Behavior Final Campaign - Essay Example Because of this particular target market, Samsungs product offering to these individuals is necessarily high tech, cutting-edge, sleek, attractive, and expensive. By means of contrast in comparison, the target market that exists within lesser developed regions of the world, namely South America, many parts of Africa, and regions of Asia, is significantly different. Utilitarianism and functionality is the main concern that this target market represents. Beyond this, durability and low cost are other metrics that are highly appreciated within the aforementioned – lower income regions of the globe. Because of this, Samsungs target market within these areas is specifically predicated upon a larger segment of society; one that represents youth as well as individuals of a more advanced age. Similarly, as the income gap is far wider within these particular regions, and for individuals make up a statistically larger percentage of the overall population, the target market is specifical ly directed towards those that are not able to afford the more high-end and technologically advanced product offerings that Samsung is otherwise known. As a result of this fact, the product, as well as the target market, it is differentiated as compared what has already been discussed.